ProdClaw takes founders from a written idea to a deployed product. Requirements, architecture, cloud infrastructure, and working software. It runs in your own cloud account, and you own every line of it.
Getting from a clear idea to software real users can touch means crossing a gap most founders are not equipped to cross alone. And the usual ways across are slow, expensive, or both.
Every agency says yes, quotes a range, and shows a portfolio. Without a technical background there is no way to tell competence from confidence until the money is spent.
Cheap capacity only works if someone hands it precise requirements. Without that, you get exactly what you asked for and nothing you actually needed.
Hiring is the right answer eventually. It is a brutal first move when you don't yet know whether the thing works.
By the time a traditional build lands, the market has moved, the raise has closed or failed, and the assumptions have changed.
They are excellent for proving demand and impossible to grow into a real product. Eventually everything gets rebuilt. Usually at the worst moment.
Plenty of builders will ship you an app. Far fewer hand over the cloud account, the pipeline, and the runbooks that make it yours to keep.
We turn the idea into something buildable: a product spec with a hard MVP boundary, an architecture recommendation with the trade-offs written down, a phased roadmap, and a clickable prototype of the core flow. You leave with a fixed-price quote. And a plan any competent team could execute, including one that isn't us.
We build the scope the Blueprint defined. Data model, authentication, the core features, and a test suite that covers them. Work happens against the written spec and the agreed backlog, so progress is something you can check rather than something you're told about.
Your product goes live in your own cloud account. Not ours, not a platform you rent from us. Domain, TLS, database with real backups, deploy-on-merge pipeline, error tracking, and uptime monitoring. At the Production tier the whole environment is defined in Terraform, so it is reproducible and survives diligence.
Shipping is the start of the work, not the end of it. Our automated pipeline keeps running against your repository. Triaging issues, proposing fixes as merge requests, running the QA suite, and patching dependencies. With new features delivered at whatever cadence you're paying for.
No vendor lock-in, no hosting we control, no code we hold back. When an engagement ends you have a complete, independent product. And you could hire an engineer tomorrow who picks it up without calling us.
An MVP that can't be explained to an investor's technical advisor is a liability. This is the Production-tier shape. Provisioned by Terraform into your account, so every layer is reproducible and auditable.
Security hardening. Private networking, least-privilege access, credential isolation, dependency scanning. Is applied as a matter of course rather than sold as an add-on.
The reason we can work at this pace is an automated delivery pipeline we built and run ourselves. It is already live in client deployments, where it works through real repositories every day: triaging incoming issues, writing patches, opening merge requests for human review, running end-to-end QA suites across environments, and reporting what it found.
Nothing reaches your main branch without a person approving it. The pipeline does the grinding work. Reproducing issues, writing the fix, running the suite. And a human makes every call that matters.
At the Production tier this gets installed on your repository and handed over with everything else. On a retainer, we keep operating it for you.
ProdClaw is Markus Rommel. There is no bench, no account manager, and nobody your work gets handed down to.
I have spent my career on production systems that handle real money. I went from business analyst to software engineer to engineering manager at a publicly traded technology company, shipping payment systems, real-time platform logic, and the cloud infrastructure underneath them. Then I co-founded a SaaS company as CTO and built the entire technical platform from nothing: payment integrations, webhook event systems, customer-facing applications, and the AWS infrastructure running all of it.
That is the experience I bring to a first build. I know which decisions are cheap to reverse later and which ones quietly set fire to your second year. And the Blueprint exists so those decisions get made deliberately, in writing, before anyone writes code.
I also run production AI agent infrastructure for clients today. Hardened cloud deployments, integrations across their business systems, and the automated delivery pipeline described above. That operational work is what the build practice is built on.
That same practice is packaged for local businesses as an AI front desk.
Every build starts with a Blueprint, because fixed prices are only honest against a written spec. Tiers differ by how much infrastructure you need underneath the product. Simpler is cheaper, and you can move up later.
Keep the pipeline running after handover: automated issue triage and fixes, dependency and security patching, QA runs, monitoring response, and continued feature delivery. Month to month, 30 days' notice, no lock-in. You already own the code and the infrastructure.
Founding client pricing. The build tiers are new. The first engagements are priced as above in exchange for a public case study and a reference. Once those are in hand, these prices go up. Cloud costs (typically $20–150 per month depending on tier and traffic) are billed by your provider directly to you, never through ProdClaw.
You do, completely. Intellectual property is assigned to you on final payment, and everything is provisioned in cloud accounts you own and control from day one. If you walked away mid-project you would still hold the repository, the accounts, and every credential.
Most clients aren't. That's much of the point. The Blueprint is designed to extract a precise specification from a non-technical founder through structured conversation, and then translate it into architecture on your behalf. You review decisions in plain language; you never have to evaluate a framework choice.
A Blueprint is 1–2 weeks. A Launch build is typically 4–6 weeks after the Blueprint is signed off; a Production build is 8–12. Those timelines assume you're available for weekly reviews. The most common cause of slippage is waiting on client feedback, not engineering.
Small refinements get absorbed. Genuine scope changes go through a written change order with its own price and timeline impact, agreed before any work starts. This protects both sides: you never get a surprise invoice, and the fixed price stays meaningful.
The stack is recommended in the Blueprint and chosen to fit the product, but it is deliberately boring and widely hirable. A mainstream web framework, Postgres, and a major cloud provider. The constraint that matters is that you must be able to hire someone else to work on it, which rules out anything exotic.
Launch includes 30 days of support and Production includes 60, covering bugs and handover questions. After that you can run it yourself with the runbooks provided, hire an engineer, or put us on a monthly retainer. All three are normal outcomes and none of them require a renegotiation.
Yes. A common engagement is the Blueprint on its own. Giving an existing team or an offshore contractor the specification and architecture they need to build well. We can also take on just the infrastructure and pipeline while your team writes the application.
The build practice is new, which is exactly why founding-client pricing exists. What isn't new: years of shipping production payment and platform systems at a public company and as a startup CTO, and the hardened cloud deployments and automated delivery pipeline running in client environments today. The honest version is that you'd be early, and priced accordingly.
Tell us what you're building, or book a free 30-minute call. Either way you'll get a straight answer about scope, cost, and whether this is the right way to build it.